- Lead the end-to-end strategic process (from briefing to presenting, deployment and report) in a collaborative manner across departments - Push your own strategic thinking without more senior support for creative and data-driven strategies to maximize brand impact through influencers. - Collaborate with internal teams to execute content-driven campaigns, ensuring seamless integration with influencer activations. - Oversee media amplification and social media advertising strategies linked to influencer partnerships. - Establish communication direction and digital approaches tailored to client objectives in influencer marketing. - Conduct market research to identify relevant influencers and analyze trends in influencer engagement. - Maintain strong client relationships by providing strategic influencer marketing insights. - Mentor junior planners and guide teams in influencer marketing execution.
Requirements
- Education: Bachelor’s degree in Marketing, Communications, Business, or related fields. - Experience: Minimum of 3 years of experience in influencer marketing, content planning, or social media strategy. - Skills & Knowledge: o Strong understanding of influencer collaboration, audience engagement, and campaign performance analysis. o Excellent communication, negotiation, and presentation skills. o Proficiency in social media trends, digital marketing, and influencer platforms. o Existing relationships with KOLs, influencers, and content creators is a plus. o Proficiency in English (listening, speaking, reading, writing). - Personality: o Be a strategic thinker and a proactive & solution-oriented o Creative & adaptable – constantly seeks new and innovative ways to enhance influencer marketing efforts. o Strong leadership skills and highly collaborative.
Benefits
- Competitive Salary + Performance & KPI Bonus - 12 days of Annual Leave, 01 day of Birthday Leave + 01 WFH day per month. For Management level: 5 days of Recovery Leave - Employee Benefit: Social insurance, Premium health insurance (Bao Viet) - Company Activities: Company trip, teambuilding, YEP + L&D Activities - Occasion-based offerings: Birthday, wedding, maternity,... - Annual Performance appraisals and promotion - Other benefits according to regulations - A dynamic, creative, and challenging work environment - Opportunities for professional and personal development
Working time & Location
- Working Hours: Monday - Friday, 9AM - 6PM - Location: A Plus Building, 230/18 Pasteur, Xuan Hoa Ward, HCMC