Responsibilities

Strategic Leadership

- Lead the Planning function, with focus on influencer/KOL/KOC planning, social-first campaigns, and talent-driven activations.
- Develop campaign frameworks, channel strategies, and outreach plans that connect brands with the right influencers and communities.
- Translate audience insights, social trends, and data into actionable creative briefs that inspire Art & Copy teams

Client & Stakeholder Collaboration

- Work with Account and Talent Management teams to align client expectations with influencer planning and execution.
- Present and defend campaign strategies, outreach plans, and influencer mappings to clients confidently.
- Act as the strategic advisor for clients on influencer marketing, talent selection, and community engagement.

Team Leadership & Development

- Lead and mentor Planning team members in influencer research, talent mapping, and campaign planning.

- Review outputs, refine briefs, and ensure consistent quality and strategic rigor.
- Foster a culture of curiosity, trendspotting, and social-first mindset within the Planning team.

Innovation & Industry Expertise

- Stay ahead of trends in influencer marketing, content formats, and consumer behavior on social platforms.
- Contribute insights and strategic thinking to new business pitches and agency growth initiatives.
- Continuously optimize planning processes to enhance collaboration and efficiency.

Requirements

- Bachelor’s degree in Marketing, Communications, or related fields.

- 5+ years of experience in Influencer/Social Planning or Brand Planning, with at least 2 years in a leadership role.

- Strong expertise in influencer/KOL/KOC marketing, social outreach, and campaign planning.

- Proven ability to turn insights & data into compelling strategies and creative briefs.

- Excellent communication, presentation, and storytelling skills.

- Strong leadership: mentoring, delegation, and team development.

- Ability to balance strategic rigor with social-first creative inspiration.

- Client-facing confidence with ability to influence and inspire stakeholders.

Benefits

- Competitive salary package with performance & KPI bonuses.

-12 days of Annual Leave, plus 1 Birthday Leave & 1 WFH day/month.
- Recovery Leave (Management level: 5 days/year).
- Full social insurance & premium healthcare (Bao Viet).
- Annual Company Trip, Teambuilding, YEP & L&D Activities.
- Special occasion perks (birthday, wedding, maternity…).
- Annual appraisals with clear promotion opportunities.
- Dynamic, inspiring, and creative work environment.
- Continuous opportunities for professional growth and personal development.

Time & Workplace

- Time: Mon to Fri, 9AM - 6PM

- Workplace: The A List HCM - A Plus Building, 230/18 Pasteur, Xuân Hòa Ward, Ho Chi Minh City