Responsibilities
Strategic & Creative Leadership
- Creative Leadership: Lead and manage the Creative team to deliver bold, social-first, influencer-driven ideas that amplify brand narratives and generate measurable impact.
- Art Direction: Define and oversee the visual identity, design language, and art direction across all influencer campaigns, ensuring consistency, innovation, and aesthetic excellence.
- Concept & Copy Leadership: Shape the creative vision, drive concept development, and establish the copywriting approach that aligns with brand voice and resonates with diverse audiences.
- Social-First Strategy: Champion storytelling and content design tailored for digital and social platforms, maximizing engagement and cultural relevance.
- Influencer Activations: Oversee the creative development of KOL/KOC/influencer campaigns, ensuring authenticity, brand fit, and meaningful connections with communities.
Cross-team Collaboration
- Partner with other teams to translate client needs into bold and effective influencer-led creative solutions.
- Serve as the bridge between creative vision, influencer strategy, and client objectives, ensuring alignment across all outputs.
- Collaborate with internal stakeholders to maximize the impact of social outreach and branded content.
People Management & Mentorship
- Lead, mentor, and grow a high-performing creative team specializing in art, copy, and influencer content creation.
- Set clear goals, delegate effectively, and provide constructive feedback to nurture team capabilities and future creative leaders.
- Foster a collaborative and inspiring team culture that balances creativity with accountability.
Innovation & Quality Excellence
- Stay ahead of social media, influencer marketing, and talent management trends to keep the agency at the forefront of culture.
- Oversee and elevate creative deliverables (visuals, scripts, content formats, influencer briefs), ensuring originality, feasibility, and brand impact.
- Continuously optimize creative workflows to improve efficiency while preserving creativity and craft.